Tugas 3 PMW

Review

KLINIK KEWIRAUSAHAAN #3

28/04/2016

O > Antonny Liem, Marizna, Lulu <o

O >Elmira Al-Mafaza Baby Clothing <o

YOUNG N SHINE

Pak Senawi: Kewirausahaan => martabat (karena memberikan kehidupan untuk orang lain)

Antonny Liem:

-          Masa ini merupakan masa yang luar biasa karena banyak sekali aspek yang berkembang dengan luar biasa.

-          Politik Indonesia cenderung stabil.

-          It’s good if you lead your ideas to action.

-          Well, there’s nothing new under the sun. Tidak ada ide yang benar-benar baru, yang ada adalah mengimprovisasi ide yang sudah ada dengan tidak benar-benar menjiplak yang original. It’s about how you make it better.

-          Praktikkan ATM (Amati Tiru Modifikasi) then make it yours

-          Cari partner bisnismu to gain something from brainstorming.

-          Steal, don’t copy > brainstorm to make it better > write it down > keep it simple > perfection is state of mind. If you don’t practice this, your idea will be just an idea.

-          Starting your business plan => agar terbangun sistematik thinking, logika bisnis. Brand is only your identifier.

-          Vision is what you want to be. Mission is what you are doing. Goals and Objectives are what your targets are.

-          Do SWOT Analysis: research, research, and research.

-          Strategic plan to organize sales and marketing.

-          Financial plan: cash flow – berealistic

-          Measurement and Objectives: know your limit

§  The Capital Ladder

No cash, sweat > personal savings >friends and families > incubators > angels and small venture capital >classic VCs > corporate VCs > working bank loans > IPO

§  In incubator

ü  Build the ecosystem of the industry

ü  Service fee

ü  Part of shares in the company

ü  Portfolio building

§  Incubator provides

ü  Infrastructure: office, internet, etc.

ü  Service: finance, human resources, legal, etc.

ü  Mentorship: operational or non operational (Crucial!)

ü  Network: access to industry, VCs

ü  Capital: seeding fund, round A

§  Incubator looks for

ü  Founder who are committed, not built to sell, and can actually execute

ü  Ideas that has real Business Potential

ü  Products and solution that will have traction

ü  Products and solution that will change the world

-          What to Prepare? Your appearance, your business plan, your product sample/prototype, your requirements, your head and your heart.

-          Everyone has a plan until they get punched in the face

v  Mulai dari rasa ingin tahu, passion

v  Passion terhadap 1 bidang, di mana?

v  Apa yang mengganggu hati nurani kalian?

v  Mahasiswa jangan malas. Aktiflah.

v  Mulailah terlibat.

Mas Lulu Lutfi Habibi

Ø  Sebelum buat brand, berdoa terlebih dahulu

Ø  KONSEP (di ranah fashion)

-          Moodboard: media visual yang menarik untuk diri sendiri

-          Design

-          Menentukan made by order atau ready to wear

-          Target market (usia 25-40, strata sosial, lokasi tinggal)

-          Price: jika kita memilih ready to wear ad acara untuk menentukan harga> misal: HPPx3=WP | WPx3=Rp

Ø  Online: FB, IG

Ø  Offline: butik, konsinyasi

Ø  Buat katalog/look book

Ø  Branding image

-          Achievement

-          Spread majalah

-          Fashion show

-          Sponsor acara TV, film

Ø  Produksi barang yang disuka saja

Ø  Produksi barang yang akan dipakai

Mbak Marizna

Tips Mencari Partner:

1.      Penting mengenali diri sendiri

2.      Punya visi & misi yang sama

3.      Jangan asal dekat atau saudara

Our friends:

Rahma Fitriasih Diniastuti

Khoirunnisa Septiani